Punjab’s IT Revolution Brought Closer To Reality By Global Entrepreneur Gurbaksh Chahal

Strap: Gurbaksh has been felicitated with a Leadership Award by US President Donald Trump

for his entrepreneurial prowess.

September 23, 2019

While handing over a Leadership Award to Punjab-born global entrepreneur gurbakshchahal , little did US President Donald Trump know that his encouragement to Mr Chahal’s efforts towards Punjab emerging as a future Information Technology destination would be translated into reality with such passion and enthusiasm. While this projection was made almost a decade ago when President Trump was a premier business tycoon, he is certain to be pleasantly
surprised when he learns of the progress made so far.

Being an entrepreneur is almost in vogue these days, thanks to easy access to funding and the pace at which data-driven technologies are generating revenues. But, let’s rewind a little to a time when entrepreneurs still had to put up an enormous struggle to acquire funding or generate revenue through traditional means, let alone fight social norms in their own households, since the idea of becoming an entrepreneur (in other words – giving up on a secure job) was looked down upon.

In times such as those, Gurbaksh set out to achieve his dreams and kept fueling the passion within through pathbreaking ideas. He met with opposition from even his own circle of trust but he kept moving forward, even if it meant staying at home to crack a strategy while his friends were holidaying – which is the mark of a true entrepreneur; one who takes part in the race to finish it and not to simply gain accolades along the way.

Over the past decade, Gurbaksh has introduced businesses to the power of data, artificial intelligence and internet of things through his own ventures such as ClickAgents, BlueLithium, RadiumOne and RedLotus. Through regular reviews and enhancements, his solutions have managed to stay afloat and at times, ahead of the curve. Not
one to be satisfied with a 10-figure revenue, he wants to help today’s youth realise the potential of IT and how they can benefit from it. In light of the same, he has launched Taara Labs, an IT incubation centre that handholds the youth and guides them through their discovery of various technologies and the immense value they can add to businesses.

37-year old Gurbaksh swears by one major work ethic, that of “never looking back to rest in one’s laurels and instead, always looking at how we can improve the future”. Over the years, he has been invited to prominent gatherings across the US and India to share his two pence when it comes to technology, along with, of course, narrating tales about the ‘beauty of Punjab’.

It is only befitting that Gurbaksh was recently (in September this year), awarded and felicitated in the presence of former Indian Prime Minister Manmohan Singh and other leading dignitaries for his invaluable contribution as a Punjabi, an Indian and a global entrepreneur on the auspicious occasion of Shri Guru Nanak Dev Ji’s 550 th birthday. Armed with huge aspirations for

Punjab and its youth, Gurbaksh declared that he would continue supporting the youth and ensure Punjab emerges as India’s new IT Capital.

Source : Digpu

AI Helps or Hinders Entrepreneurship: Gurbaksh Chahal Debunks Myths

AI Helps or Hinders Entrepreneurship: Gurbaksh Chahal Debunks Myths

While artificial intelligence (AI) has come a long way over the years, misconceptions and, more importantly, mistrust around it still linger. It is widely believed that humans will no longer be required for running businesses and AI
will soon take over.

While the view isn’t entirely unfounded and things AI can do today were once considered Utopian, but it is a change which should be celebrated rather than doubted, according to Gurbaksh Chahal, an entrepreneur and Internet
advertiser who uses AI.

“AI, machine learning–these have been a part of our lives in some form or the another for quite some time,” says Chahal, “but we still hear a great deal about them that really twists around their capabilities and potential. For example, we are constantly hearing that it is going to eliminate jobs. In fact, while AI has eliminated some forms of employment, the number is very low and far outweighs the jobs that it has created.”

The most persistent misconception, according to Chahal, is that AI will eliminate the impetus for technological innovation. “The simple fact is machines will never fully stand-in for a human being’s intelligence and creativity,” he says, adding, “They can come close, but they’ll never be able to completely close the gap. And that gap is where innovation actually lives.

We really don’t have a choice except to fill it with our (human) ideas.” Chahal’s argument can be found in his approach toward deep learning. While machine learning has been around since the 1980s, deep learning is a relatively new innovation, having been discovered in 2010. Machine learning relies on teaching a machine to look for patterns in data sets and predict human behaviour based on models designed by humans. However, deep learning seeks to actually mimic the thought processes of the human brain on the basis of certain artificial neural networks.

Given the nature of this innovation, it would be easy to see the arrival of deep learning as a prelude to the complete replacement of human beings in the world of technology. After all, if a machine can learn in the same way a human can, is there any need for humans or their thoughts? But with that, it’s not difficult to also see the progress of technology hitting a plateau.

Chahal and others are quick to point out that technology has relied heavily on the work, talent, knowledge and know-how of human beings. In a 2017 article for the Huffington Post on AI, Chahal argued that young and old people should get involved. “As an industry, we are still struggling to find talented data analysts who can interpret data with high accuracy,” he wrote. “For this, we need individuals with impeccable mathematical intuition and frameworks, ones who can help us get assured and accurate results.”

In other words, as technology advances and new needs are created, a new level of multi-dimensional knowledge will be required which can only come from a human mind.” That’s how innovation happens,” says Chahal. “I think it’s appropriate to see the relationship between technology and human beings as a conversation. Yes, there are leaps and bounds made in the way the conversation advances, but the technology is always going to hit a point where it will need a person’s genius to further its growth. It’s pretty common to hear that AI is the wave of that future, but that future is never going to happen  without us.”


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Gurbaksh Chahal’s startup is changing the way marketing works for brands with the help of AI

Gurbaksh Chahal’s startup is changing the way marketing works for brands with the help of AI –

A few years ago, Artificial Intelligence seemed like a distant dream, but now it’s an everyday reality. From chatbots to self-driving cars, AI is learning more about humans and simultaneously assisting them to make everyday life easier. AI is now increasingly being used in creating digital marketing strategies and has proven to be way more effective than traditional marketing methods. Jumping on to the bandwagon of AI operated marketing, Indian-American entrepreneur Gurbaksh Chahal founded RedLotus.

Chahal is a serial entrepreneur and philanthropist who is using AI to completely revolutionize the way digital marketing works for brands. Born in a small town in Punjab, India, his family moved to California when he was four. Over the course of his career Chahal founded multiple internet advertising companies, which he later sold for great profits. One of his ventures, BlueLithium was sold to Yahoo for $300 million in 2007.

Since then, Chahal has founded many other companies which are still successfully operating. His recent ventures are RedLotus and Taara, which are both AI-based solution providers. “RedLotus is an intelligent marketing platform that helps brands reach new audiences to grow their businesses by combining data, creative, and media execution—all powered by AI,” Chahal said. The software uses internal data to understand their audience through enablement tools and CDP. It then tries to create effective messaging for the brand’s audiences through optimization tools.

RedLotus aims at creating outcome driven advertising, combining branded content with programming via Artificial Intelligence. The company also helps its clients understand who is seeing their ads and where they’re generating the most money from. Using AI for digital marketing, RedLotus is helping its advertisers gain much higher ROIs. “The beauty of AI is that there is no guesswork. We use AI’s data driven analysis to come up with more effective
marketing strategies while saving time and money,” said Chahal.

RedLotus is based in Hong Kong and has offices in Taipei, Singapore, Kuala Lumpur, Macao, Shanghai, Delhi, Bangalore and Mumbai. The AI-based marketing platform has won dozens of accolades and awards, including a Silver Award at Campaign Asia and multiple Media Excellence and Mob-Ex awards. RedLotus offers a plethora of tools and products to its clients, such as ConnectedTV, Influencer Marketing, Programmatic Video and an Enterprise
Class Customer Data Platform.

Chahal has earned recognition throughout the world for his pioneering work in AI and internet advertising. He’s received the prestigious Leaders in Management Award by Pace University and Ernst & Young Entrepreneur of the Year Award in 2013. He’s also appeared on Oprah Winfrey’s talk show and featured in the reality show The Secret Millionaire.

AI is completely changing the landscape of digital marketing, providing accurate and effective results for marketers worldwide. Gurbaksh Chahal believes that AI is still growing and has a long way to go, but it also has the potential to completely change the world as we know it. Even though AI is already being used in digital marketing, soon we will be able to use it to do things that we’ve only read about in books and seen in sci-fi movies. And when that day comes, entrepreneurs like Gurbaksh Chahal will be at the forefront of the AI revolution.

News Source : Digpu

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